Spider Ninja https://spiderninja.co.uk Your Hero On The Web Thu, 16 Apr 2020 08:58:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 The best marketers will be upping, not cutting, their budgets https://spiderninja.co.uk/2020/04/16/the-best-marketers-will-be-upping-not-cutting-their-budgets/ https://spiderninja.co.uk/2020/04/16/the-best-marketers-will-be-upping-not-cutting-their-budgets/#respond Thu, 16 Apr 2020 08:58:20 +0000 https://spiderninja.co.uk/?p=214548 Spider Ninja
The best marketers will be upping, not cutting, their budgets

It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term. Roland Vaile completed his Masters at Harvard in 1924. It would be a quarter of a century before the young Californian, along with fellow marketing legend Reavis Cox, […]

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The best marketers will be upping, not cutting, their budgets

It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.

Roland Vaile completed his Masters at Harvard in 1924. It would be a quarter of a century before the young Californian, along with fellow marketing legend Reavis Cox, would publish the masterwork Marketing in the American Economy. For now, the 25-year-old was building his reputation and had headed West to become an associate professor at the University of Minnesota. Vaile wasted no time taking his Masters dissertation and publishing it in the Harvard Business Review.

He was lucky. Graduating from Harvard after the Depression of 1920 and 1921 meant that he was looking for a job just as the economy started to boom again. The 18-month recession, caused by the economic hangover of the First World War, also provided rich empirical territory to explore Vaile’s life-long obsession with advertising and its impact on the economy.

Vaile had spent his year at Harvard following the fortunes of 250 firms. Using secondary data and an occasional survey, he followed these companies through the recession and into the growth period that ensued. Tracking both advertising investment and annual revenues, Vaile was able to divide the firms into three groups: those that did not believe in advertising, those that cut back advertising during the Depression and those that increased it.

His results demonstrated that companies that increased their ad budgets during the recession grew sales much faster than their rivals – not only during the downturn but also beyond it. Companies that decreased their advertising spend saw their sales decline both during the recession and then for the following three years. In relative terms, these companies actually underperformed even those that elected to do no advertising at all.

For more information https://www.marketingweek.com/mark-ritson-marketing-spend-recession-coronavirus/?fbclid=IwAR3WH1z3FCNowTOgMwWpAvMqIxjY4fdoa_kkhnsaifciI-lDQooztTv39wM

 

 

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Warning – low life scum trying to take peoples money during corona scare https://spiderninja.co.uk/2020/03/19/warning-low-life-scum-trying-to-take-peoples-money-during-corona-scare/ https://spiderninja.co.uk/2020/03/19/warning-low-life-scum-trying-to-take-peoples-money-during-corona-scare/#respond Thu, 19 Mar 2020 07:38:49 +0000 https://spiderninja.co.uk/?p=214049 Spider Ninja
Warning – low life scum trying to take peoples money during corona scare

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Warning – low life scum trying to take peoples money during corona scare

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5 Reasons why you should use Google Chrome https://spiderninja.co.uk/2019/11/14/5-reasons-why-you-should-use-google-chrome/ https://spiderninja.co.uk/2019/11/14/5-reasons-why-you-should-use-google-chrome/#respond Thu, 14 Nov 2019 13:37:32 +0000 https://spiderninja.co.uk/?p=213762 Spider Ninja
5 Reasons why you should use Google Chrome

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5 Reasons why you should use Google Chrome

1. Speed

Chrome is designed to be the fastest web browser. With one click, it loads web pages, multiple tabs, and applications with lightning speed. Chrome is fitted with V8, a faster and more powerful JavaScript engine. Chrome also loads web pages faster by using the WebKit open source rendering engine. The Omnibox increases speed and efficiency by allowing you to type both searches and web addresses in the address bar.

2. Simplicity

Chrome is a clean and simple browser. The omnibox and multi tabbed browsing make navigating the web a breeze. When you close chrome, it will remember the tabs you had open so you can pick up right where you left off. Chrome also comes equipped with a built-in PDF viewer, eliminating the need to install any software. You can even print, resize, and save PDF’s.

3. Security/Privacy

Chrome keeps you safe and sound with its built-in malware and phishing protection. It has safe browsing technology and will show you a warning message before you visit a site that is suspicious. Chrome also automatically updates, so you always have the latest and most up-to-date version.

Chrome also lets you keep control of your private information while you browse online. Browse using Incognito mode if you don’t want your website visits or downloads recorded. It also doesn’t keep any cookies. You can control your privacy preferences by selecting Settings and then Show advanced settings. From there, you can adjust your Privacy section and clear your browsing data.

 

4. Customisation

Customise Google Chrome to make it your own. Use the Chrome Webstore to add apps, extensions and themes. Apps and extensions give you the latest in productivity, games, education, etc. Themes allow you to bring your browser to life with colours and graphics. You can even create your own themes.

5. Signing In

If you are sharing a computer with other people, you can add multiple users to keep your bookmarks, apps, and extensions separate. Anything you update on one device will instantly update everywhere else you sign in to Chrome browser. Once you sign in, you decide what you want to sync.

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